![]() ![]() The new generation of creatives have little or no knowledge of the analogue aspects of design output. Allowing anyone to do anything within the realms of the graphics industry only degrades the final output long term. Order to keep standards up to a high level. My point is this, there are certain roles in the industry that are specialised. We will talk in depth more about software issues in another paper. What the software developers are doing, is allowing people without a knowledge of the key skill that the software is introducing them too, via a watered-down addon to their software & you wonder why the job is costing more money due to do overs. A journalist may be good at writing a story but that doesn't mean that they are competent typesetters & you can't read your own work productively. Why, because you can't expect one person to do three peoples jobs. & proofreaders in favour of letting the journalists key their stories directly. It reminds me of when DTP first entered the scene back in the 80's & Fleet Street laid off all its typesetters Why are they puttingģd elements in the hands of 2d designers or video capabilities in retouching programs it's completely crazy!. Let's go back to the issue of software developers adding to the confusion for a moment. Non the less, this grey area I believe is another contributing factor as to why so many people get so confused. You wouldn't want your designer to implement an artworking task even though it is also a design task fundamentally. It has to be said, however, that the skill sets CAN cross over in some cases, when for instance a last-minute image change is required. Unfortunately, the line in the sand between artworker & designer is not quite as clear-cut as you would have imagined for some people partly due to these factors. Over the years it has become increasingly apparent to me at least, that the demise of the traditional print industry, replaced by digital alternatives has been a leading factor in the increasing lack of understanding of the design process, along with, & dare I say it, poor educational training & lack of apprenticeships compounding the problem. There is also the question of software developers constantly 'improving' their software to allow the designer to do things that really they have no business doing, compounding the problem further. Jason explains why you need to know the difference when hiring a freelance service. ![]()
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